The Top 10 Mens Swimwear Brands and Why ROBERTO LUCCA Is Among Them

Category:

In the fashion world, brands come and go every season. Few manage to stay in the spotlight for more than a year. And even fewer brands make it onto a list compiled by expert editors across the entire market. ROBERTO LUCCA is among those — and in 2026, it proves it once again.

The French lifestyle magazine Edgard LÉlégant has compiled a ranking of the TOP 10 best mens swimwear brands for this season — and ROBERTO LUCCA is among them. For this brand, which is part of the DESSUE collection, this is further confirmation that it has a solid place in the world of mens beachwear. In this article we go through the entire ranking, show you the criteria used to evaluate the brands, and explain why ROBERTO LUCCA fits so naturally among them. And finally, we take a look at a specific model that represents this style — the 10114 boxer swim trunks, which we have just launched.

Where the ranking comes from

The ranking was compiled by the editorial team of a French mens lifestyle magazine and evaluates brands based on quality, design, materials used, and overall market impact. Inclusion in such a list is therefore objective confirmation that the brand is among those that help shape the category, not just follow it. And ROBERTO LUCCA is among them for a reason. You can view the entire ranking in the original article in Edgard LÉlégant magazine.

The complete TOP 10 list of mens swimwear brands

To give you the full picture, here is the complete list as compiled by the editorial team for the current season. Each brand represents a different approach to beach fashion — from eco-friendly production to the surf scene to Italian chic. ROBERTO LUCCA stands out here as a European brand with its own signature style, which we at DESSUE know down to the last detail.

It is a diverse group — eco-brands, surf legends, and classic luxury houses. And among them is ROBERTO LUCCA: a brand that does not rely on a single standout feature, but rather on a combination of materials, cut, and European craftsmanship that stands the test of time. That is exactly what makes it one of the most versatile choices on the entire list.

A story that did not begin today

It begins in 2012. It was then that ROBERTO LUCCA, as one of the first brands, took a step that changed the way mens swimwear was viewed. It cut back on the length. It introduced a shorter cut, cleaner lines, a more confident look, and a stronger visual impact.

What is now the modern standard was a bold decision back then. The brand did not wait to see what the market would bring — it set the direction itself. And that is precisely why today it does not come across as a one-season brand, but as a name with a vision, an identity, and its own signature style. We have covered this trend in more detail in a separate article: Mens Swimwear 2026 — A Trend That Started in 2012.

The criteria that determine inclusion in the TOP 10

For a brand to make it into this editorial ranking, it must meet several demanding criteria. A good-looking product is not enough. Effective marketing is not enough. It must be a combination that stands up to long-term evaluation.

1. Original design and a distinctive style. The brand must have a clear identity — it must not merely copy trends, but must be able to create them or significantly push their boundaries.

2. Quality of materials and craftsmanship. Swimwear must withstand chlorine, sea salt, UV radiation, and mechanical wear. The material must not lose its shape, color, or elasticity.

3. Anatomical design and comfort. The cut must fit various body types well — without constriction, without slipping, and without compromising movement.

4. European craftsmanship. Manufacturing quality is closely monitored. Asian mass production generally does not meet these standards.

5. Functional innovation. Hi-Tech materials, quick-drying, special fabrics, and anatomical designs — the brand must demonstrate that it thinks ahead.

6. Visual aesthetics and color palette. Designs must have character. Not a dozen similar pairs of shorts, but distinctive, well-thought-out collections.

7. A stable brand position. Not short-lived hype, but consistent quality over multiple seasons.

ROBERTO LUCCA meets all seven criteria — and has been doing so for more than ten years.

The ROBERTO LUCCA brand DNA in detail

The brands success is no accident. It is the result of long-term effort, honest craftsmanship, and a detailed understanding of what todays man expects from swimwear. Todays man does not just want swimwear for the water. He wants style. He wants comfort. He wants quality. He wants to feel that what he is wearing is exceptional. And this is exactly where the brand excels.

ROBERTO LUCCA knows that designer mens swimwear has long since ceased to be merely a functional piece of clothing. It is part of a summer outfit, an expression of mood, and part of ones attitude. The brands DNA is built on five pillars that complement each other.

1. Custom-made, quick-drying Hi-Tech materials

The brand uses quick-drying Hi-Tech materials that are resistant to chlorine, sea salt, and UV rays. They retain their shape and colorfastness and remain reliable even after prolonged wear. The material is lightweight, dries quickly, fits perfectly, and holds its shape. It is not just design — it is performance.

Macro detail of ROBERTO LUCCA Hi-Tech fabric — high fiber density that ensures durability and a stable shape.

And that is exactly why ROBERTO LUCCA is among those brands where swimwear does not lose its shape over time even after dozens of swims.

2. An anatomical cut that you feel with every movement

The brand emphasizes ergonomic cuts and thoughtful details that ensure comfort while wearing. Anatomical construction, internal stability, and precisely designed lines give the swim trunks not only an exceptional look but also the comfort a man feels with every movement.

Swimwear has to look good, but it also has to perform. ROBERTO LUCCA does both. That is the difference between swim trunks you buy and then put back in the closet, and swim trunks you come back to every season.

3. Versatility — swimwear that is not just for the beach

Todays mens swimwear is increasingly becoming part of the summer wardrobe. And this is where the brand truly shines. Their design is so elegant that you can wear them as shorts. On vacation, you will wear them in the morning at the beach, at lunch in a restaurant, and in the evening for a drink. Paired with a tank top or polo shirt, they look casual yet still stylish.

That is modern luxury — not something you will wear just once a day, but a piece that stays with you all summer long. This is precisely the difference between luxury and regular swimwear — the versatility, not just the look.

4. Long-lasting durability and shape retention even after years of use

High fiber density ensures that the swimwear is not see-through, retains its shape even after dozens of washes, and maintains its visual appeal. This is the hallmark of a brand that thinks long-term. Here are the specific figures measured by DESSUE experts from practice over 19 years of testing:

For a recreational swimmer who goes to the pool once a week (52 swims per year), this means the difference between swimwear that will not last even a single season, and ROBERTO LUCCA models, which reliably last 3–4 years. The brand is not about a quick fix for a single season — it is quality that you keep coming back to. And that is exactly what the editorial team evaluates every year — not just the current collection, but also how the brand maintains its standards from season to season.

5. Exclusivity and limited editions

The brand avoids mass production. Models are produced in limited editions, ensuring you will not see the same piece everywhere you go. Colors are mixed exclusively according to the brands specifications, and that is what gives them their unique visual character. ROBERTO LUCCA does not come across as mass-produced — it exudes exclusivity, thoughtfulness, and confidence.

European craftsmanship evident in every detail

From the very beginning, the brand has avoided cheap mass production in Asia. The swimwear is designed, tested, and sewn in Europe — in ateliers where emphasis is placed on detail, quality, and artisanal precision. And that is exactly what you can feel in every model.

The fact that the products are made in smaller batches also means greater attention is paid to every detail. Every seam, every band, every color transition passes through the hands of experts — not impersonal machines, not anonymous mass production. ROBERTO LUCCA focuses not on quantity, but on quality, precision, and the final result. And that is exactly why its swimwear does not look run-of-the-mill, but exceptional.

Boxer-style swim trunks 10114 — a style from the ranking we are just launching

If you want to see what a ROBERTO LUCCA design looks like in practice, it is best represented by the boxer-style model 10114. It is the kind of form-fitting, sporty-cut piece with an Italian flair that the editorial team highlights in the ranking. And it is precisely these models that we have launched today in a full range of styles.

Model 10114 comes in two lines. The first is solid-color — clean, elegant swim trunks with a contrasting waistband and a side pocket detail, available in muted mint, navy, petrol, vivid blue, and black. The second is camouflage (camo) — bolder, with neon-green, blue, gray, and red variations for those who want to stand out on the beach.

They share the essentials: Hi-Tech material resistant to chlorine and salt, an anatomical boxer cut, internal 4-way stretch support, and precise workmanship in every detail. A few specific pieces currently on offer:

You can find the complete current range of boxer swimwear, including all colors and camo variations of model 10114, in the mens boxer swimwear category. If you are looking for other cuts, swim shorts and brief swimwear by ROBERTO LUCCA are also available.

How ROBERTO LUCCA compares with the industry

The mens swimwear market is overcrowded today — from fast-fashion chains with swimwear for a few euros to luxury brands at many times the price. ROBERTO LUCCA sits in the segment where premium design meets real functionality. Here is a quick comparison of the three typical market approaches:

Cheap swimwear has one problem: it looks good in a photo, but after the second swim it loses its shape and the color fades. What you save at purchase, you pay for by having to buy it again. Some luxury brands have the opposite problem — the price is high, but technologically they stagnate. ROBERTO LUCCA sits between these two extremes and combines the best of both: a premium look, current technologies, European craftsmanship, and a sensible value for money. That is exactly why the brand holds its place in the ranking — and exactly why it is bought by men who have already tried both the cheap and the expensive alternative and are looking for something in between.

STRING MANIA: a new vibe every day

If 2012 changed the length of swimwear, the latest collection changes the way you wear it. STRING MANIA arrives — and with it a concept that is without equal in the current ranking. A new vibe every day. This is not just a slogan. It is a new form of freedom.

STRING MANIA — a ROBERTO LUCCA concept where every change of drawcord means a new vibe.

The modern customer increasingly seeks products that can be adapted to themselves, to their own mood. And STRING MANIA arises from exactly this need. The customer decides — not rules, not uniformity, not one fixed look. One silhouette, a new drawcord, a completely different vibe.

It sounds simple. A drawcord. But the reality? It changes the energy, changes the expression, changes the way you come across. When you change the drawcord, you change the whole vibe — and the strength lies precisely in this simplicity. STRING MANIA is built on personal freedom, playfulness, and individuality. No other brand in the current TOP 10 ranking has such a modular concept — and probably for exactly this reason ROBERTO LUCCA raises the bar once again.

Why ROBERTO LUCCA repeatedly returns to the TOP 10

There is a specific reason why the brand repeatedly makes it into the ranking — and it is no accident. It is a combination of factors that few on the market manage together.

A clear identity. The brand has its own signature style that cannot be mistaken. Cut, materials, color transitions — all of it has its visual signature.

Consistent quality. Every collection holds the standard. No season where quality is sacrificed in favor of price.

The ability to create trends. ROBERTO LUCCA does not imitate. In 2012 it introduced shorter cuts, later the modular STRING MANIA concept. This is a brand that sets the direction.

Understanding the customer. The swimwear is made for different body types, for different situations, and for different moods. Not for a single type of man.

European workmanship. At a time when most brands are moving production to Asia, ROBERTO LUCCA stays with European craftsmanship. And the editorial team sees this as a key quality factor.

Frequently Asked Questions

Who compiles the TOP 10 ranking of swimwear brands?
The ranking is compiled by the editorial team of a French mens lifestyle magazine (Edgard LÉlégant). It evaluates brands based on quality, design, materials, and market impact.

Why does such a ranking carry weight?
It is an editorial selection evaluated by quality, design, and materials. For the buyer, it is an independent guide to which brands hold the standard over the long term.

What does ROBERTO LUCCA do differently from other swimwear brands?
It combines European craftsmanship, Hi-Tech materials resistant to chlorine and salt, an anatomical cut, and limited editions with exclusive colors. It was also one of the first brands to introduce a shorter swimwear cut back in 2012.

Which ROBERTO LUCCA models are currently on sale?
Among the new arrivals are the boxer-style swim trunks model 10114 in solid-color and camouflage designs. You can find them in the mens boxer swimwear category.

Is ROBERTO LUCCA swimwear suitable for the pool too?
Yes. The materials are chlorine resistant, so they perform in both pool and sea environments. They are among the most versatile swimwear in the segment.

What is STRING MANIA?
It is a ROBERTO LUCCA concept with interchangeable drawcords that change the visual character of the swimwear. One silhouette, unlimited possibilities.

In closing

Some brands have products. Some brands have style. ROBERTO LUCCA has direction and vision. The year 2012 showed that it can change the rules. The latest collections show that it can change the whole vibe.

Inclusion in the TOP 10 best mens swimwear brands is confirmation that ROBERTO LUCCA is among the names that define modern mens beachwear. And for you it means one thing — when you reach for ROBERTO LUCCA, you are not just buying swimwear. You are buying a brand that the expert editorial team repeatedly ranks among the best.

Choose your ROBERTO LUCCA:
mens swimwear | mens boxer swimwear | swim shorts | brief swimwear