The Roberto Lucca brand once again shows why it ranks among the leaders in mens swimwear fashion. As the first brand on the market, it brings a revolutionary concept: interchangeable colored cords for swimwear, thanks to which you set your own style every day — by mood, outfit or energy. Forget boring details. Now you decide.
And it”s no coincidence. Roberto Lucca is the brand that in 2012 first introduced the shorter cut of mens swimwear — and today again raises the bar. This time in the form of a modular system that has no equivalent in the segment.
The same base — your favorite Roberto Lucca swim shorts or swim shorts — now gets a new level of individuality. Thanks to String Mania, you can change cords by the color of the day, outfit style or just because you want something new. Add orange for energy, green for calm, red for passion… or combine colors your way and show the world that even a detail can be a message.
You no longer need ten different swim shorts to look different every day. All you need is one quality base from Roberto Lucca and a few colored cords from the STRING MANIA collection. Simple swap – strong effect.
The Roberto Lucca brand knows that the modern man looks for a way to express his style without compromise. The String Mania collection is the answer for those who want to be distinctive, confident and original. This isn”t about trends — this is about setting trends.
And it”s not just a marketing declaration. Roberto Lucca has been holding its place for the third year in a row among the Top 10 Best Swimwear Brands for 2026 — and String Mania is the main reason why again this year.
String Mania isn”t just about aesthetics — it”s about your energy. Follow simple tips and you”ll never have two same days:
Change the cord. Change the rules. One day a minimalist, the next an extrovert. Add a yellow cord to classic navy swimwear — and you have an outfit that feels sunny and summery. Or pair blue with black briefs — and get an elegant, sophisticated look. The possibilities are endless.
STRING MANIA is your detail. Your expression. Your vibe.
Choose your mens swim shorts Roberto LUCCA and start the summer your way.
▸ 2 products → – 5% (code: 5-OFF )
▸ 3 products → –10% (code: 10-OFF )
You can freely combine products.
(swimwear, underwear, clothing)
Apply the discount in the shopping cart.
(does not apply to discounted goods)
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