Category: Pánske plavky – trendy, výber a inšpirácia
In fashion, brands change every season. Roberto LUCCA has been holding its position among the world elite for three years in a row — and in June 2026, this will be officially confirmed for the third time.
The portal Edgard Le L”Élégant has placed the Roberto LUCCA brand among the Top 10 Best Swimwear Brands for 2026. For the brand, this is yet another strong moment that demonstrates its name has a firm place in the world of mens beachwear. It is no coincidence. It is the result of years of work, honest craftsmanship and a genuine understanding of mens needs.
In short:
- Roberto LUCCA: third nomination in a row — 2024, 2025, 2026
- Source: leading French lifestyle magazine Edgard Le L”Élégant
- Official 2026 ranking: publication in June 2026
- What makes the brand exceptional: European craftsmanship, Hi-Tech materials, shorter cuts since 2012, modular STRING MANIA concept
- Previous years: 2024 | 2025
Edgard-lelegant.com is a leading French fashion and lifestyle magazine for men, founded by Géraldine Boiché in 2017. The portal focuses on mens style, grooming, fashion and brand reviews, and is among the most influential titles in the field.
Their annual TOP 10 des meilleures marques de maillots de bain has become a benchmark for the entire European beachwear scene. It is not a typical advertising page. It is an editorial selection that evaluates brands based on real quality, design, materials and influence.
And thats precisely why Roberto LUCCAs repeated inclusion in this ranking carries weight.
It is not a random selection.
It is not a paid PR feature.
It is confirmation that the brand is among those that define the category.
A one-time inclusion in a ranking can be a matter of luck.
A second inclusion already shows consistency.
A third inclusion is proof of position.
Roberto LUCCA didnt appear in the ranking as a trendy brand that flared up and faded out. On the contrary — it has held its place among the elite for three years in a row. In an industry where brands change every season, that is exceptional.
Roberto LUCCA is a brand that sets the standards that others only approach.
It begins in 2012.
That was when, as the first brand, Roberto LUCCA took a step that changed the way mens swimwear was perceived.
It cut down the length of swimwear.
It introduced a shorter cut.
A cleaner line.
A more confident look.
A stronger visual effect.
What is a modern standard today was a bold decision back then. The Roberto LUCCA brand didnt wait to see what the market would bring. Roberto LUCCA set the direction.
And thats precisely why today it doesnt feel like a one-season brand.
It feels like a name with vision, identity and its own signature.
For a brand to be included in the editorial ranking by Edgard Le L”Élégant, it must meet several demanding criteria. A good-looking product is not enough. Effective marketing is not enough. It must be a combination that holds up under long-term evaluation.
1. Original design and own signature
The brand must have a readable identity. It cant be just a copy of trends — it must be able to create them or fundamentally move them forward.
2. Material quality and craftsmanship
Swimwear must withstand chlorine, sea salt, UV radiation and mechanical wear. The material must not lose shape, color or elasticity.
3. Anatomical construction and comfort
The cut must fit different body types well. No squeezing. No slipping. No compromises in movement.
4. European craftsmanship
Production quality is monitored. Asian mass production wont pass.
5. Functional innovation
Hi-Tech materials, fast-drying technology, special fabrics, anatomical solutions — the brand must show that it thinks ahead.
6. Visual aesthetics and color
Models must have character. Not a dozen similar shorts, but distinctive, well-thought-out series.
7. Stable brand position
Not short-term hype. Consistent quality across multiple seasons.
Roberto LUCCA meets all seven.
And has been doing so for over ten years.
Behind the success of the Roberto LUCCA brand is no coincidence. Behind it stands long-term work, honest craftsmanship, and a detailed understanding of what todays man expects from swimwear.
Today, a man doesnt want just swimwear for the water.
He wants style.
He wants comfort.
He wants quality.
He wants the feeling that what he wears is exceptional.
And this is exactly where the Roberto LUCCA brand excels.
It is a brand that knows that branded mens swimwear has long ceased to be just a functional piece of clothing. It is part of the summer outfit. It is an expression of mood. It is part of an attitude.
The DNA of Roberto LUCCA is built on five pillars that complement each other.
The Roberto LUCCA brand works with fast-drying Hi-Tech materials that are resistant to chlorine, sea salt and UV radiation. They retain their shape, color stability and remain reliable even after prolonged wear.
Thats exactly the difference you feel in practice.
The material is light.
It dries quickly.
It fits perfectly.
It holds its form.
Its not just design.
Its performance.
And thats precisely why Roberto LUCCA is among those brands where swimwear doesnt lose shape over time, even after dozens of swims.
The Roberto LUCCA brand emphasizes ergonomic cuts and thoughtful details that ensure wearing comfort. Anatomical construction, internal stability and precisely engineered lines give the swimwear not only an exceptional appearance, but also the comfort a man feels with every movement.
Swimwear must look good.
But at the same time, it must function.
And the Roberto LUCCA brand does both.
This is the difference between swimwear you buy and put back in the closet, and swimwear you return to every season.
Todays mens swim shorts are increasingly part of the summer outfit. And this is exactly where the Roberto LUCCA brand shows its full strength.
Their design is so elegant that you can wear them as shorts too. On vacation, youll use them in the morning at the beach, at lunch in a restaurant, and in the evening for drinks. Paired with a tank top or polo shirt, they look casual yet still stylish.
Thats modern luxury.
Not something you use once a day.
But a piece that lives with you all summer long.
This is exactly the difference between luxury and standard swimwear — the breadth of use, not just appearance.
High fiber density ensures that swimwear doesnt show through, holds its shape even after dozens of washes, and retains its visual character. This is the mark of a brand that thinks long-term.
Concrete numbers we measured at DESSUE during 19 years of testing:
For a recreational swimmer who goes to the pool once a week (52 swims per year), this means the difference between swimwear that wont last even one season, and Roberto LUCCA models that reliably perform for 3–4 years.
The Roberto LUCCA brand isnt a quick effect for one season.
Its quality you keep coming back to.
And thats precisely what the editorial team at Edgard Le L”Élégant evaluates every year — not just the current collection, but how the brand maintains its standard between seasons.
The brand avoids mass production. Models are made in limited series, which guarantees you wont meet the same piece at every step. Colors are mixed exclusively to the brands requirements, and thats exactly what gives them their unique visual character.
The Roberto LUCCA brand doesnt feel mass-produced.
It feels exclusive.
Thoughtful.
Confident.
From the start, the Roberto LUCCA brand has avoided cheap mass production in Asia. All swimwear is designed, tested and sewn in Europe — in ateliers where attention is paid to detail, quality and craftsmanship precision.
And this is felt in every model.
The fact that products are made in smaller series also means more attention to every detail. Every seam, every waistband, every color transition passes through the hands of specialists. Not impersonal machines. Not anonymous mass production. But real craftsmanship, real people who give every piece character.
Roberto LUCCA doesnt build on quantity.
It builds on quality.
On precision.
On the result.
And thats precisely why its swimwear doesnt feel ordinary.
It feels exceptional — and everyone notices it.
The mens swimwear market today is overcrowded. From fast-fashion chains offering swimwear for €15, to luxury brands with €250+ price tags. Roberto LUCCA stands in the segment where premium design meets real functionality.
Heres a quick comparison of three typical market approaches:
| Criterion | Fast-fashion swimwear | Roberto LUCCA | Classic luxury |
|---|---|---|---|
| Price range | €15–40 | €50–80 | €150–250+ |
| Material | standard polyester | Hi-Tech, chlorine and salt resistant | quality, often older generation |
| Cut | universal, no detail | anatomical, refined | classic, conservative |
| Lifespan | < 1 season (20–40 swims) |
3–4 years (150–200+ swims) |
2–3 seasons (60–100 swims) |
| Innovation | none | active (shorter cuts 2012, STRING MANIA 2026) | minimal |
| Production | Asia, mass production | Europe, limited series | mostly Europe |
| Price/value ratio | short-term low price | balanced | expensive markup |
Cheap swimwear has one problem: it looks good in photos, but after the second swim, it loses shape and color fades. What you saved on the purchase, youll pay when you have to buy them again.
Some luxury brands have the opposite problem: the price is high, but theyve technologically stagnated. The swimwear has an embroidered logo and a beautiful package, but the material is often 10 years old.
Roberto LUCCA stands in the middle of these two extremes and combines the best of both.
Premium look.
Current technologies.
European craftsmanship.
Reasonable price-to-value ratio.
Thats why the brand has stayed in the Edgard Le L”Élégant ranking for years — and why men who have already tried both cheap and expensive alternatives, and are looking for something in between, choose to buy it.
If 2012 changed the length of swimwear, 2026 changes the way you wear it.
Enter STRING MANIA.
And with it a concept unlike any other.
Every day a new vibe.
Its not just a slogan.
Its a new form of freedom.
The modern customer increasingly seeks products they can adapt to themselves, to their own mood. And STRING MANIA emerges from precisely this need.
The customer decides. Not rules. Not uniformity. Not one fixed look.
You decide!
According to your current mood.
According to the moment.
According to the day.
According to yourself.
One silhouette.
A new cord.
A completely different vibe.
It sounds simple.
A cord.
But the reality?
It changes the energy.
It changes the expression.
It changes the way you appear.
When you change the cord, you change the VIBE.
And precisely in this simplicity lies the strength.
STRING MANIA is built on personal freedom.
On playfulness.
On individuality.
On the ability to express yourself without limits.
Your style — Your rules
Your mood — Your VIBE
And thats exactly why STRING MANIA is so strong. Its not just a design detail. Its a personal space that gives a man the ability to change his expression to match himself.
No other brand in the current Top 10 ranking has this kind of modular concept. And probably thats exactly why Roberto LUCCA is once again raising the bar.
There is a specific reason why the Roberto LUCCA brand is being included in the Edgard Le L”Élégant ranking three years in a row — and its no coincidence.
Its a combination of factors that few in the market manage to handle together.
Clear identity. The brand has its own signature that cant be confused. Cut, materials, color transitions — all of it has its visual signature.
Consistent quality. Every collection holds the standard. No season where quality is sacrificed for price.
Ability to create trends. Roberto LUCCA doesnt imitate. In 2012 it brought shorter cuts. In 2026 it brings the modular STRING MANIA concept. Thats a brand that determines direction.
Customer understanding. Swimwear is made for different body types, for different situations and for different moods. Not for one type of man.
European craftsmanship. At a time when most brands are moving production to Asia, Roberto LUCCA stays with European craftsmanship. And the editorial team at Edgard Le L”Élégant sees this as a key quality factor.
All of this together creates a brand that the expert editorial team repeatedly places among the elite — and that customers repeatedly seek out.
When will the official TOP 10 swimwear brands ranking for 2026 be published?
The official ranking will be published by Edgard Le L”Élégant in June 2026. Roberto LUCCA is already among the confirmed brands.
Why does the Edgard Le L”Élégant ranking carry such weight?
Edgard Le L”Élégant is a leading French lifestyle and fashion magazine for men. Its editorial selections are recognized throughout Europe and serve as a reference for fashion buyers, e-shops and end customers.
How many times has Roberto LUCCA been in the TOP 10?
Three years in a row — in 2024, 2025 and now 2026.
What does Roberto LUCCA do differently from other swimwear brands?
It combines European craftsmanship, Hi-Tech materials resistant to chlorine and salt, anatomical cut, and limited series with exclusive colors. It was also the first brand to introduce the shorter cut of swimwear in 2012.
Where can Roberto LUCCA swimwear be purchased?
The official retailer is Dessue.com, where you can find the entire collection of Roberto LUCCA mens swimwear including shorts, boxer and brief models.
Is Roberto LUCCA swimwear suitable for the pool too?
Yes. The materials are chlorine resistant, so they hold up in both pool and sea environments. They are among the most versatile swimwear in the segment.
What is STRING MANIA?
Its the new Roberto LUCCA concept for 2026 — interchangeable cords that change the visual character of the swimwear. One silhouette, unlimited possibilities.
Not for the first time.
Not by accident.
Again.
A brand that once changed the length of swimwear is now changing the way you wear it.
Not one style.
Not one version.
Variability.
Identity.
Freedom.
Exactly to your taste! Your VIBE!
The Roberto LUCCA brand once again shows that it doesnt think short-term.
It thinks about what a man really wants.
About how he wants to feel.
About how he wants to look.
About how he wants to live his own vibe during summer.
Your style — Your rules
Your mood — Your VIBE
It is the image of a brand that:
This is Roberto LUCCA today.
A brand with an unmistakable past.
A present thats visible.
And a future already felt now.
Some brands have products.
Some brands have style.
The Roberto LUCCA brand has direction and vision.
The year 2012 showed it can change the rules.
The year 2026 shows it can change the entire VIBE.
Three nominations in a row among the Top 10 Best Swimwear Brands for 2026 is confirmation that Roberto LUCCA belongs among the names that define modern mens beachwear.
And for you, this means one thing — when you reach for Roberto LUCCA, youre not buying just swimwear. Youre buying a brand that the expert editorial team has placed among the world elite three years in a row.
Choose your Roberto LUCCA:
mens swimwear | swim shorts
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